Star Personna- Actor associated with a particular genre and personality of character.

 

Typography

Style of text or font

 

Film Noir

It started in the 1950’s, it was the first thrillers that came to cinema’s. Noir films tend to be dark films with bad/dark characters. They have dark representations.

 

Demographics

·         Age

·         Gendre

·         Race/nationality

·         Socio-economic class

 

Psychographics

·         Interest and hobbies

·         Lifestyle and job

 

Slogon

·         Iconic catch phrase

·         Hint of narrative